A KISS-KISS
for you today!

Why did we name our “Safety Blog” KISS Blog?

KISS is well known in aviation:

Keep it simple, stupid.

And this is not about doing something stupid. Quite the opposite! The aim is to explain topics and concepts in a short and clear way. The KISS principle states that most systems work best when they are kept simple and not complicated. Therefore, simplicity should be the central goal and unnecessary complexity should be avoided!

The acronym KISS goes back to the Lockheed Martin engineer Clarence “Kelly” Johnson. Johnson designed things so that they could be repaired by any ordinary mechanic under field conditions with a limited number of tools. The principle was as ingenious as it was simple! It ensured that every design could actually be used by the later user.

If we also take this principle to heart when introducing safety management systems, the chances of being successful increase. By simplifying highly complex things as far as possible, we will understand them and can ultimately take them to heart in the – very demanding – third dimension. Because as Albert Einstein (allegedly) said:

“If you can’t explain something simply, you haven’t understood it”.
Safety topics according to the KISS principle lose their complexity and thus become safety topics for “everyone at all times”.

Let’s make aviation safety understandable step by step!
Or in other words: KISS: Keep it simple, safe

Kerstin Mumenthaler – aim4safety

Kerstin’s heart beats for safety and crisis management.

In addition to her training as a commercial pilot, Kerstin therefore completed a Master of Science in Air Safety Management and attended various courses in business continuity and also project management. As a former airline pilot, her logbook contains more than 6,000 flying hours on the Airbus A320.

Today she is an official member of the Business Continuity Institute (MBCI) and offers services and consulting for business continuity, crisis and safety management through her own brand aim4safety. She is currently studying Change & Innovation Management at the University of St. Gallen.